Wendy Max, PhD

Director & Prof. of Economics
Institute for Health & Aging
Email Contact

Wendy Max, Ph.D. is Professor of Health Economics and Co-Director of the Institute for Health & Aging at the University of California, San Francisco. She has been on the faculty at UCSF since 1987. Dr. Max holds a PhD in economics from the University of Colorado, Boulder. Her recent research has focused on modeling the economic impact of tobacco on healthcare expenditures. She has estimated national costs of smoking; costs to Medicare, Medicaid, and private payers; costs in California; and the impact on communities of color. She is currently developing models of the impact of secondhand exposure on healthcare expenditures in California and the US. Her other current projects include evaluating an integrated primary healthcare program in rural Malawi and looking at the economic impact of hurricane Katrina on the primary healthcare safety net in New Orleans. Dr. Max has also conducted studies related to the economic impact of Alzheimer’s disease, cancer, and injuries.

Featured Publications: 

Cold Turkey and Hot Vapes? A National Study of Young Adult Cigarette Cessation Strategies.

Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco

Watkins SL, Thrul J, Max W, Ling PM

Effects of Cigarette Prices on Intention to Quit, Quit Attempts, and Successful Cessation Among African American Smokers.

Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco

Keeler C, Max W, Yerger VB, Yao T, Wang Y, Ong MK, Sung HY

Smoking Behavior in Low- and High-Income Adults Immediately Following California Proposition 56 Tobacco Tax Increase.

American journal of public health

Keeler C, Max W, Yao T, Wang Y, Zhang X, Sung HY

A Community Choir Intervention to Promote Well-Being Among Diverse Older Adults: Results From the Community of Voices Trial.

The journals of gerontology. Series B, Psychological sciences and social sciences

Johnson JK, Stewart AL, Acree M, Nápoles AM, Flatt JD, Max WB, Gregorich SE

Real-world effectiveness of smoking cessation strategies for young and older adults: Findings from a nationally representative cohort.

Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco

Watkins SL, Thrul J, Max W, Ling PM